About Us






Switch is a Group of Companies started its business in 1988 as a private limited liability company under the name: Switch for Trading & Engineering Co. Ltd. by setting up small rented workshop for maintenance and rehabilitation of generating sets and resoled again until 1995.
As a result of reselling good reputation and demand of our reconditioned units for different clients, The Company thought to expand and approaching new trading areas by gaining an agency from (France- SDMO generating sets).
Leban Chemical Company for the supply of alum and super phosphate fertilizer, also served as the supplier of electrical wiring and lighting equipment of roads for the State of Khartoum.
Became evident for us as a result of reading the sound of the market, demand vectors, strategic planning and the accumulative experience the importance to obtain different agencies during the period (1998 - 2000) for each of the agencies:

  • SDMO Generating Sets - France.
  • Tekab Cables Factory – UAE.
  • UPSs AROSS- Italy.
  • Total lubricants.
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General Manager

Ahmed El-Rashid Saad El-Sofi

With the goal of becoming a top-class Engineering & trading group specialized in Power , agriculture, health and infrastructure , we are in the process of undertaking the expansion of our range of cutting-edge technology products and services on both the domestic and overseas fronts in the fields of power electro-mechanicand industrial devices and construction environment systems geared to the provision of systems designed to achieve both the highest level of added value and the strengthening of our engineering skills.
The changes in socioeconomic environment are accelerating at an ever-faster pace giving rise to changes in business models & market structures. On line with our corporate statement “Looking for the New-next,” it is the aim of Switch to provide our customers with the best solutions through ongoing innovative and advanced business activities.
Furthermore, the process of steady advances in the reinforcement of our corporate foundation, financial standing and application of risk management, we are making every effort to realize our corporate social responsibilities (CSR) and promote a growth strategy based on fundamental management policy called “growth with profit” and to further heighten the value of Switch in terms of its existence on the market.
Finally, we look forward to your continuous cooperation

Vision

Our main concern is to work with our business partners to provide a high quality products and services at competitive prices in order to increase our market share and ensure fast-growing market for our products.

Mission

Our mission is to work with our customers to meet the continuous demand of the market by introducing new innovative products and services with a great value that show.
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Core Values

Our success is built on a foundation of shared values. Our values are a connection to our history and a guide for our future. These are the beliefs that have made us successful since our start.

Customers

Everything we do begins and ends with a drive to fulfil our clients desires Passion: We love what we do. We achieve excellence because we are emotionally, intellectually and spiritually engaged in our work.

Strategy

Adopting and creating the best relations with dealers in order to increase the benefits.

Management

Switch’s team of management has a diverse pool of knowledge and expertise backed by academic qualifications such as MBA, M.S. Finance, M.S. Project Management and M.S. Industrial and Systems Engineering.

Staff

Our employees who are free to achieve their maximum potential, and building a company that is trusted and respected by society.

Our Goals

Since we involved in the business market in Sudan, we have been working professionally to achieve strategic targets. We believe that there is a great social responsibility that must be taken in consideration to achieve the main goals of our organization such as:
1- Leading the business to be one of the largest suppliers in Sudan Market.
2- Adopting the best administrative and financial systems in the management of different activities.
3- Providing a high quality f products and services at competitive prices.
4- Contributing in improving national economy by investing in productive projects.

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